RIDGE, the renowned wallet maker, brought Supersweet on to create content for their "Everyday Pursuits" campaign — a series spotlighting real people who've made RIDGE part of their daily lives. We followed subjects ranging from social media influencers to ski patrol teams, capturing authentic testimonials alongside dynamic footage of their routines and adventures. The standout technique: cameras mounted directly on talent's hands, creating a point-of-view transition from scene to scene as if the viewer were experiencing it all through the wallet itself. The result is content that feels personal, kinetic, and true to the "everyday" spirit of the campaign.