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For New Balance's Global Town Hall, Supersweet handled the full video package — an opening event video to kick things off, speaker support videos throughout, and on-site capture of the day's key moments for a post-event recap. For this one, we experimented with AI tools to help build a few dynamic transitions — including an opening sequence that looks like a drone flew through the venue (it didn't).
It's a small example of how we use AI: not as a replacement, but as one more tool in the kit — helping us create bigger, more elevated looks without adding extra gear or budget on-site. Always looking for the Supersweet way to make it happen.
