

ABOUT
Ignition interlock devices come with a lot of hesitation built in — confusion about how they work, doubts about whether they're hard to use, and real anxiety around passing the test. Supersweet created two animated videos to meet that hesitation head-on. The first is a broader explainer, built to walk consumers through exactly how the device works and demystify the process for anyone approaching it for the first time. The second is a fast, focused sales tool — built for LifeSafer's team to send directly to hesitant prospects mid-call, addressing their most common objections in under a minute. Both use clean 2D animation to turn a technical, often intimidating product into something simple, approachable, and easy to trust.