LG NOVA is a Silicon Valley-based innovation center within LG Electronics, dedicated to partnering with startups to drive positive impact on people and the planet through new technology and business creation. Supersweet was brought in to tell that story — producing an About Us video that combined executive interviews, custom motion graphics, and a mix of provided, and stock footage to capture the mission and scope of the division. The result is a clear, compelling introduction to what LG NOVA does and why it matters, both within LG Electronics and across the startup ecosystem it supports.