For the 2025 CES LED wall at the HARMAN Automotive booth, Supersweet led concept development from the ground up — presenting three distinct creative directions before landing on "Automotive Intelligence," a theme built to capture HARMAN's vision and resonate with the CES crowd. The real challenge came in execution: seamlessly blending provided footage of car interiors with people using the products, all built for HARMAN's LED wall technology. The result was a cohesive, immersive piece that showcased HARMAN's automotive solutions in action — turning a trade show booth into an experience CES attendees didn't forget.