Football Jersey Launch

Football Jersey Launch

Football Jersey Launch

Boxer dog looking out of an open window

ABOUT

Supersweet teamed up with Cal Berkeley Football to create a uniform reveal for the 2024 season — and brought the drama to match the moment. Shot in our Oakland LED studio, the production featured multiple players against custom-built virtual backgrounds, layered with special lighting effects and haze for a cinematic, high-impact look. The final content found a home everywhere: social media promotions, in-game scoreboard features, marketing materials, and recruiting content. A true team effort — and proof that virtual production can deliver a game-day-worthy reveal without ever stepping onto the field.